These Terms of Service ("Terms") are a binding agreement between you and [COMPANY LEGAL NAME], [COMPANY FORM AND REGISTRATION NUMBER], with registered office at [REGISTERED ADDRESS] ("ReelUpp", "we", "us"). They govern your access to and use of the ReelUpp website, editor, and related services (together, the "Service").
By creating an account, joining our waitlist, or using the Service, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.
ReelUpp is an online video editing service that lets you create highlight videos ("reels") from footage you provide, using themes, graphics, text overlays, audio tools, and export features. Video processing takes place primarily in your browser on your own device. Certain features — such as account management, saving projects, and exporting or storing finished videos — involve our servers and third-party infrastructure providers.
The Service is under active development. Features may be added, changed, or removed at any time. Where a change materially reduces functionality you have paid for, we will notify you as described in Section 16.
You must be at least 16 years old to use the Service, and at least 18 (or the age of majority where you live) to purchase a subscription or credits. If you are between 16 and 18, you may use the Service only with the consent and supervision of a parent or legal guardian, who agrees to be bound by these Terms on your behalf.
The Service is a general-purpose video editing tool and is not directed to children. If you create reels featuring other people, including minors (for example, a child's sports match), you are responsible for having the necessary permission from those people or their parents/guardians, as described in Section 5.
You retain all rights in the videos, photos, logos, text, and other materials you upload to or create with the Service ("User Content"). We claim no ownership of your reels.
Solely to operate the Service, you grant us a worldwide, non-exclusive, royalty-free license to host, store, reproduce, process, and display your User Content as needed to provide features you use (for example, saving your project or storing an exported reel so you can download it). This license ends when you delete the content or your account, except for copies kept in routine backups for a limited period or as required by law.
You represent and warrant that, for all User Content:
We do not review User Content before it is processed, and we are not responsible for it. Responsibility for User Content rests entirely with the person who provides it.
If you add your own music or audio to a reel, you are solely responsible for having the rights to use it — including, where applicable, both the sound recording and the underlying composition, synchronized with video. Commercial tracks are almost always protected by copyright: owning a copy, having a streaming subscription, or the track being "everywhere on social media" does not give you the right to use it in a reel. Reels containing unlicensed music may be blocked, muted, or removed by the platforms you share them on, and may expose you to claims by rights holders. ReelUpp accepts no responsibility for music or audio you provide.
Where the Service includes a built-in music library, those tracks are licensed for use within reels created with the Service, for personal and promotional use, under the terms shown in the library. Library tracks may not be extracted, redistributed on their own, resold, or registered in any content-identification system. Additional restrictions may apply per track and will be indicated in the Service.
You agree not to:
The Service — including its software, design, themes, graphics packages, animations, scoreboards, templates, trademarks, and the ReelUpp name and logo — is owned by us or our licensors and protected by intellectual property laws. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable license to use the Service and to use themes and graphics as embedded in reels you create with the Service. You may share and publish your finished reels freely. You may not extract, recreate, or reuse our themes, graphics, or animations outside reels created with the Service.
We respect intellectual property rights and expect users to do the same. If you believe content on the Service infringes your copyright, follow the process in our Copyright & DMCA Policy. We respond to valid notices worldwide, terminate repeat infringers, and comply with the U.S. Digital Millennium Copyright Act (DMCA) and equivalent laws in other jurisdictions.
ReelUpp is a creative tool. We make no promise or guarantee of any particular outcome from using the Service or sharing reels made with it — including, without limitation, views, engagement, followers, sales, admissions, athletic recruitment, scholarships, roster spots, or contact from any coach, scout, school, club, employer, or other third party. Any decisions made by third parties who view your reels are entirely outside our control.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE". TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, THAT DEFECTS WILL BE CORRECTED, OR THAT EXPORTED FILES WILL BE COMPATIBLE WITH ANY THIRD-PARTY PLATFORM. BROWSER-BASED PROCESSING DEPENDS ON YOUR DEVICE AND BROWSER; RESULTS AND PERFORMANCE MAY VARY. KEEP COPIES OF YOUR ORIGINAL FOOTAGE — WE ARE NOT A BACKUP SERVICE AND ARE NOT RESPONSIBLE FOR LOSS OF FOOTAGE, PROJECTS, OR EXPORTS.
Some jurisdictions do not allow certain warranty exclusions; where that is the case, the above applies to the fullest extent permitted, and nothing in these Terms affects statutory rights that cannot be waived, including consumer rights in the EU/UK.
TO THE MAXIMUM EXTENT PERMITTED BY LAW: (a) WE WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, OR GOODWILL; AND (b) OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF (i) THE AMOUNTS YOU PAID US IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (ii) USD 50.
Nothing in these Terms limits liability that cannot be limited by law, including liability for death or personal injury caused by negligence, fraud, or willful misconduct, or your non-waivable rights as a consumer.
To the extent permitted by law, you will indemnify and hold us harmless from claims, damages, and reasonable costs (including legal fees) arising from your User Content, your use of music or footage without sufficient rights, or your breach of these Terms. This Section does not apply to consumers where prohibited by local law.
You may stop using the Service and delete your account at any time. We may suspend or terminate your access if you materially breach these Terms, if required by law, or if we discontinue the Service (with reasonable notice and, where legally required, a pro-rata refund of prepaid unused fees). Sections that by their nature should survive termination (including 5.3, 9, 12–14, 17) survive.
We may update these Terms from time to time. For material changes we will give notice through the Service or by email at least 14 days before they take effect. Continued use after the effective date constitutes acceptance. If you do not agree, stop using the Service before the changes take effect.
These Terms are governed by the laws of [GOVERNING LAW JURISDICTION], without regard to conflict-of-law rules. Disputes will be resolved by the courts of [VENUE], except that if you are a consumer you also benefit from any mandatory protections and jurisdiction rules of the country where you habitually reside. EU consumers may also use the European Commission's Online Dispute Resolution platform.
[COMPANY LEGAL NAME]
[REGISTERED ADDRESS]
Email: [LEGAL CONTACT EMAIL]